The authors also recommend creating a strategy canvas to show where you stand with respect to the competition. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Blue ocean strategy including examples and pdf download. Strategy canvas excel template blue ocean strategy subject. Strategy canvas value curve for chocolate companies in jordan. Their book teaches readers how to create uncontested markets for. Healthcares blue ocean strategy for blockchain cio. It graphically captures, in one simple picture, the current strategic. How to create uncontested market space and make the competition irrelevant, a book by professors w.
On a graph, the horizontal axis depicts a range of factors that a company competes on while the vertical axis shows the offering level received by. Jul 17, 2018 implementing the blue ocean strategy is, simply put, a gargantuan task. Making the competitors irrelevant is the most important part of the strategy. Initial objective brand analysis, new brand, rebranding, advertising. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a rich blue sea without competitors. The blue ocean strategy offers users a framework for creating. Blue ocean strategy canvas excel template ignition framework. Blue ocean strategy is a book published in 2005 and written by w. Each tool has a slide for the description and application within the strategy analysis. Reviewing the blue ocean strategy university of twente student.
Next, eataly offers free to charge courses addressed to either kids or elderly people. Jun 19, 2014 a strategy canvas can be built in quickscore our balanced scorecard software tool. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategy step 1 creating a strategy canvas. Project scope project scope objectives 1 of 3 step 1 1. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. Healthcares blue ocean strategy for blockchain increased commoditization drives leaders to search for uncontested markets with the desire to make the competition irrelevant. Simple strategy canvas template for powerpoint slidemodel.
On a graph, the horizontal axis depicts a range of factors that a company competes on while the vertical axis shows the offering level received by the buyers. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Blue ocean strategy software free download for windows 10, 7. The strategy canvas is a central diagnostic tool and an action framework of blue ocean.
Companies pursue blue ocean strategies to make competition irrelevant. Download the knowledge app for free powered by tcpdf. A company will have more success, fewer risks, and increased profits in a blue ocean market. The niche strategy adopted by general motors increased overall market share from 20% to 50%. Chan kim and renee mauborgne, taught in marketing classrooms all over the world. The strategy canvas from blue ocean strategy visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. There are two types of oceans in this world, according to authors w. The analyst can define a set of competitive factors in the x axis and compare the value.
May 27, 2014 for that there is nothing better than something called the blue ocean strategy. Aug 08, 2019 the first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Know who developed the blue ocean strategy, understand what is a business universe, differentiate between blue ocean and red ocean, describe ways to create blue oceans, understand key terms related to blue ocean strategy, learn the steps to create a blue ocean strategy, list the blue ocean strategy. Strategy canvas from blue ocean strategy shortform blog. Value innovation strategy competes in an uncontested market space. This process of developing a blue ocean market is facilitated by developing the strategy canvas and by using. Drawing your as is strategy canvas blue ocean shift. Chan kim and renee mauborgne, professors at insead. Blue ocean strategy powerpoint templates present better. Blue ocean strategy make the competition irrelevant slide.
Tru group inc blue ocean strategy belongs in the dead sea. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. To get started, first list the products or services you want to compare. Blue ocean strategy strategy canvas free downloads and. The strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. The frameworks offered in blue ocean strategy, on the other hand such as the strategy canvas and the four actions framework are specifically aimed at. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.
It graphically captures, in one simple picture, the current strategic landscape. But many companies have done their homework and succeeded thanks to this strategy. This blog article is a overview of some of the key points of the book by w. It is designed to give you an immediate snapshot of how your businessproductservice stacks up against the competition. A strategy canvas is the most fundamental tool used in the blue ocean strategy framework. Blue ocean strategy powerpoint template slidemodel.
Those types of oceans are blood free and lead to easy, safe sailing. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. Jun 23, 2007 blue ocean strategy method templates 1. Before moving any further with a discussion on the strategy canvas, we need to go over the blue ocean strategy first. Learn more about the blue ocean strategy and find out where you can download the best and 100% free blue ocean strategy powerpoint templates. Blue ocean strategy formulation the strategy canvas. List the factors the customer cares about, and current dimensions of competition. But, lets first understand what is blue ocean and how it is different from red ocean strategy. This blog article is part of a series on the book blue ocean strategy by w.
Strategy canvas excel template blue ocean strategy. It can never get to that place where its competitors are unreachable. This tools is a central diagnostic and action framework for comparing different value propositions. Blue ocean shift presents sample completed strategy canvases for your reference to aid you in completing this step and all the other steps in blue ocean shift we strongly recommend using the online blue ocean studio, which is available for a 30 days free trial here. Blue ocean strategy implies that a company competing in a crowded market is always vulnerable to pitfalls and onandoff situations. This approach consistently produces strategies that are easy to understand and. Pdf harvard business school press blue ocean strategy rajeh. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Blue ocean strategy is a consistent pattern of strategic thinking behind the creation of new markets and industries. Blue ocean strategy and new business models in the food industry.
The blue ocean strategy tools strategy canvas this tool serves as both a diagnostic aid and an action framework for creating blue ocean strategies. Simple strategy canvas template for powerpoint is a professional presentation with simple xy axis representations for the blue ocean strategy canvas. How to create uncontested market space and make the competition irrelevant, w. It graphically captures, in one simple picture, the current strategic landscape and the future prospects for an organization. Download it once and read it on your kindle device, pc, phones or tablets. Typically its that your company has stalled or failed to sustain profitable growth, and now you find yourself stuck in a very red ocean of bloody competition. It requires the right research, patience and focus. A mini video introduction to the widely popular blue ocean strategy by w. This sounds easier than it is to break out of your old mindsets. The objective of blue ocean strategy is to make competition irrelevant by creating a new value curve for both customers and the company itself. The lasting success does not come from battling competitors, but from creating blue oceans, a new marketplace that will be competitorsfree.
Blue ocean strategists have always existed but for most part their strategies have been largely unconscious. Creating blue ocean markets using the strategy canvas open. The lasting success does not come from battling competitors, but from creating blue oceans, a new marketplace that will be competitors free. To fundamentally shift the strategy canvas of an industry, you must begin by. Jun 03, 2018 a mini video introduction to the widely popular blue ocean strategy by w. Competing in red oceans dominates the current field of strategy in theory and in practice, even as businesses need to create blue ocean strategy heightens. Blue ocean strategy can be applied across sectors or businesses. Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. An introduction to blue ocean strategy mba knowledge base. The risks of following a blue ocean strategy the adaptive. In this way, information can be built to help formulate a competitive strategy. The strategy canvas is similar to the competitive analysis you might find in a qfd house of. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory.
To assist you, the qi macros contains a blue ocean template for excel. Implementing the blue ocean strategy is, simply put, a gargantuan task. But wait, there was another blue ocean in the seventies according to the authors, when the japanese three competitors. Achieved via the delivery of features that have a highest marginal benefit to customer needs. A strategy canvas is basically a line graph that plots functionsfactors against importance for a company or an organisation and then overlays competitors or industry benchmarks. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. A strategy canvas can be built in quickscore our balanced scorecard software tool. In this article you will learn how to make your competition irrelevant and have sales and profit. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. How to draw a strategy canvas in 4 steps strategiccoffee. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.
Blue ocean studio you can access a free trial here. Strategic canvas what is the problem you are trying to solve. Blue ocean strategy software is a product developed by wwwthis site is not directly affiliated with wwwall trademarks, registered trademarks, product names and company names or logos mentioned herein are the property of their respective owners. For that there is nothing better than something called the blue ocean strategy. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a.